Main Job Duties and ResponsibilitiesManage and coordinate all marketing, advertising and promotional staff and activitiesConduct market research to determine market requirements for existing and future productsAnalysis of customer research, current market conditions and competitor informationDevelop and implement marketing plans and projects for new and existing productsExpand and develop marketing platforms including social media platformsManage the productivity of the marketing plans and projectsMonitor, review and report on all marketing activity and resultsDetermine and manage the marketing budgetDeliver marketing activity within agreed budgetReport on return on investment and key performance metricsDevelop pricing strategyCreate marketing presentationsLiaise with media and advertisingCollaborate with the sales functionMonitor industry best practicesEducation and ExperienceBusiness or marketing-related degree or equivalent professional qualificationExperience in all aspects of developing and managing marketing strategiesTechnical marketing skillsProven experience in customer and market researchRelevant product and industry knowledgeDigital marketing skillsExperience with relevant software applicationsKey CompetenciesExcellent written and verbal communication skillsCollaborative skillsFormal presentation skillsOrganization and planningStrategic and critical thinking skillsData analysis and managementProblem analysis and problem-solvingTeam leadershipPersuasivenessAdaptabilityCreativityJudgment and decision-makingWhat are the top 5 skills you need to be a successful marketing manager today?Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.Collaborative and communication skills - able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teamsTechnological and digital marketing skills - contemporary knowledge of digital tools, platforms and channels and a good understanding of technology managementCritical thinking skills - able to understand situations and problems, identify cause and effect relationships and develop effective strategiesAnalytical skills - agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficientlyCreativity and innovation - able to develop new concepts and devise unique marketing campaigns
