Content Specialist

Responsibilities:Develop and execute content strategies to support marketing campaigns, promotions, and events.Create high-quality written and visual content including blog posts, articles, social media posts, videos, and infographics.Collaborate with internal teams to identify content needs and opportunities to showcase brand stories, products, and experiences.Optimize content for SEO and audience engagement, ensuring alignment with brand voice and messaging guidelines.Monitor content performance metrics and conduct regular analysis to assess effectiveness and inform future content strategy.Stay updated on industry trends and best practices in content marketing to drive innovation and creativity.Requirements:Bachelor's degree in Journalism, Communications, Marketing, or related field; or relevant working experience in this fieldProven experience in content creation across various platforms, with a strong portfolio showcasing writing and visual contentExcellent writing and editing skills with a keen eye for detail and storytelling.Proficiency in content management systems (CMS) and social media platforms.Creative thinker with the ability to generate new ideas and concepts.Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.