Marketing Executive

Responsibilities:Strategic Marketing:Campaign Development: Plan and execute marketing campaigns to enhance brand visibility and attract customers.Budget Management: Track and manage the marketing budget efficiently.Brand Consistency: Ensure all marketing material aligns with the bank's brand identity.Customer Acquisition and Retention:Target Audience Identification: Identify and understand the bank's target audience.Customer Relationship: Maintain long-term customer relationships to achieve organizational goals.Innovative Communication: Develop creative ways to convey the bank's message to existing customers.Sales Support and Promotion:Product Positioning: Ensure competitive pricing and positioning of bank productsSales Enablement: Collaborate with sales teams to provide necessary marketing support.Event Management: Plan and execute marketing events to generate new business.Market Research and Analysis:Competitor Analysis: Monitor competitors' activities and adjust marketing strategies accordingly.Consumer Insights: Analyze consumer behavior and adapt marketing efforts.Performance Metrics: Measure and report on campaign performance against goals.Collaboration and Partnerships:Industry Relationships: Build strategic partnerships with industry players, agencies, and vendors.Cross-Functional Collaboration: Work closely with other departments to achieve overall business objectives.Requirements:Bachelor's degree in Marketing, Finance, or Communication from a reputable university.Minimum of 1 year relevant experience in a similar role.Skills:Target Achievement: Ability to meet set targets.Customer Relationship Management: Maintain and develop customer accounts.Self-Starter: Proactive and able to work independently.Innovation: Generate fresh ideas for marketing initiatives.Sales and Marketing Knowledge: Familiarity with direct sales and relationship building.If you're a dynamic marketer with a passion for driving business growth, we encourage you to apply. Join us in our mission to provide accessible financial services to the community!