Responsibilities:Marketing Strategy Development:• Develop comprehensive marketing strategies aligned with our company's objectives and target market.• Conduct market research to identify emerging trends, customer needs, and competitive landscape in the courier industry.• Collaborate with the management team to define marketing goals, budget allocation, and performance metrics.Brand Management:• Develop and maintain a strong brand identity for our company.• Ensure brand consistency across all marketing channels and communication materials.• Develop brand guidelines and guide internal teams and external partners.Digital Marketing:• Oversee digital marketing activities, including website management, SEO, SEM, email marketing, and social media marketing.• Create engaging content for digital platforms to attract and retain customers.• Analyze digital marketing metrics and optimize campaigns for maximum performance.Advertising and Promotion:• Plan and execute advertising campaigns across various media channels, such as print, radio, TV, and online platforms.• Manage relationships with advertising agencies and vendors to ensure effective campaign execution.• Monitor campaign results, analyze data, and make data-driven decisions to improve advertising effectiveness.Customer Acquisition and Retention:• Develop and implement customer acquisition strategies to expand the company's customer base.• Create customer retention programs to enhance loyalty and increase repeat business.• Conduct customer segmentation analysis to identify target audiences and tailor marketing messages accordingly.Market Research and Analysis:• Conduct market research to identify customer needs, market trends, and competitor activities.• Analyze marketing data and metrics to evaluate campaign effectiveness and identify areas for improvement.• Stay updated with industry trends and emerging marketing technologies and techniques.Team Management and Collaboration:• Lead a marketing team and provide guidance, support, and mentorship to team members.• Collaborate with cross-functional teams, such as sales, operations, and customer service, to align marketing efforts with overall business objectives.• Manage relationships with external agencies, freelancers, and marketing partners.Responsibilities:• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.• Proven experience as a Marketing Manager or a similar role in the courier, logistics, or related industry.• Strong knowledge of marketing principles, strategies, and techniques.• Experience in developing and executing successful marketing campaigns.• Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.• Excellent communication and interpersonal skills.• Strong leadership and team management abilities.• Creative thinking and problem-solving skills.Salary:NGN75,000
