Job Summary
The Content Writer is responsible for developing print and digital content for articles, publications, newsletters, social media, and the company website. Also responsible for managing all other
writing created for business purposes.
Minimum Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Job Description
Conduct in-depth research on industry related topics to develop original content;
Develop content for multiple platforms, such as websites, email marketing, newspaper, videos and social media;
Identify gaps in our content and recommend new topics and ideas;
Publish monthly newsletter, track website traffic and user engagement;
Assist the Marketing Team in developing content for plans, campaigns, events, exhibitions and workshops;
Proofread content for errors and inconsistencies;
Edit and polish existing content to improve readability;
Conduct keyword research and use SEO best practices to increase traffic to the company website;
Organize writing schedules to complete drafts of content or finished projects within deadlines;
Utilize industry best practices and familiarize with the organization’s mission to inspire ideas and content;
Follow an editorial calendar, collaborating with the other members of the content production team to ensure timely delivery of materials;
Identify customers’ needs and recommend new content to address gaps in the company’s current content.
EDUCATION:
Bachelor’s degree in Communications, Marketing, English, Journalism, or related field.
WORK EXPERIENCE:
Minimum of 2 years’ relevant work experience in Content
Development & Management
KNOWLEDGE REQUIREMENTS:
Proven content writing experience
A portfolio of published articles
Proven ability to setup and configure Google Analytics profiles
Proven knowledge of SEO, WordPress Administration, HTML, CSS, Javascript
Working knowledge of content management systems
SKILL REQUIREMENTS:
Analyzing
High attention to detail
Learning and researching
Writing and reporting
Creating and innovating
Applying expertise and technology
Presenting and communicating information
Relating and networking
Working with people
Planning and organizing
Achieving work goals and objectives
OTHER REQUIREMENTS:
The ideal candidate should be:
Sharp witted
Passionate, dynamic and proactive
A strong communicator and creative thinker
A Problem Solver
A Strategic Thinker
A Digital Native
A Team player
A Life-long learner able to work in a fast-paced environment with a diverse workforce
Comfortable multi-tasking as a key player on a variety of projects
Articulate, with excellent working knowledge of spelling, punctuation, pronunciation and grammar rules
Aware of the value of integrity and confidentiality
Socially conscious and interested in contributing to the development of our country
For good work-life balance, lives within the core mainland (Yaba, Surulere, Ikeja, Maryland, Anthony etc.), not further out places like Ipaja, Berger, Satellite Town, Festac etc). Can also live around Ajah, Agungi or between 1st -6th
roundabout, NOT Epe or Lagos Business School area.
