We are an insights driven marketing and brand consultancy committed to helping our clients build and sustain transformational marketing programs. ... With our global presence, our primary objective is to help our clients thoroughly understand their markets and customers, whilst also identify untapped opportunities.
Job Title: Business Intelligence Team Lead
JOB OVERVIEW
The Business Intelligence Team Lead will be responsible for providing support for sales growth and marketing strategies as well as customer retention, by using strategic methods and concise data mining. They will work on highly sophisticated projects that are large and wide in scope and that play a significant role in company performance using advanced analytical skills and abilities.
ESSENTIAL JOB FUNCTIONS
Analyze and interpret data to provide metrics and understand requirements to build and implement successful company initiatives;
Research market and industry trends and patterns;
Monitor and forecast marketing and sales trends;
Solve business problems using statistical techniques and advanced programming languages;
Execute data extraction and manipulate client and/or household information from client information systems or other data sources;
Utilize statistical modeling solutions to forecast potential new client acquisition, defection, retention programs, and cross-selling opportunities;
Use CRM or other Marketing Automation Tools to assist with the development and implementation of targeted sales leads, cross-selling, and client relationship retention, and client acquisition, utilizing predictive modeling techniques;
Support CRM (Customer Relationship Management) strategies by using methodologies/systems such as client profiling, behavior analysis, and segmentation, to strategy development and impact assessment and performance;
Create and produce ongoing monthly reports and metrics in company areas such as client acquisition, client retention, client defection, product penetration, cross-sell rates, balance retention and segmentation metrics;
Produce dashboards and reports using the Master Customer Information File (MCIF) system;
Assist sales team in sales promotion tracking, development, and end of the promotion marketing returns on investment calculation and analysis;
Compares Return on Investment (ROI) with past numbers;
Develop standardized internal controls to ensure continued data quality for visibility of metrics for analysis;
Maintain awareness, staying ahead of the game, in the innovation of current developments for new data mining techniques, programming, and marketing automation;
Provides support and guidance to junior analysts in report creation;
Recommend changes and improvements based on research findings to improve clients' business models, goals and milestone expectations;
Use web analytics platforms and reporting tools such as Adobe Analytics and Google Analytics to provide timely integrated reports/dashboards to internal customers to drive tactical programs and inform the optimization of paid search (PPC) and Social Advertising campaigns;
Inform the strategic development of digital campaigns by understanding relevant market data and competitive insights, as well as an understanding of prospects/audience intelligence;
Works with all business units to improve intelligence reporting and analysis.
